The Story
Followers ≠ Customers
Velotric, a fast-growing e-bike brand, faced a common problem in online marketing: surface-level metrics told them nothing about whether a creator's audience would actually convert.
Among 30+ influencer campaigns, performance was wildly inconsistent, and there was no clear pattern to explain what worked and what didn't. They needed a way to see beyond surface-level metrics.
They needed to understand audience intent, not just follower counts.
The Solution
Competitor Intelligence + Audience Mapping
Chimeboard analyzed Velotric's historical campaigns and found the problem: previous creators had audiences skewed toward Celebrations, Beauty & Skincare, and Music—categories with almost zero overlap with e-bike buyers.
We then analyzed 8 top competitors and discovered a clear pattern: winning brands consistently partnered with creators whose audiences over-indexed in Action Sports, Outdoor Adventure, and Surfing & Beach Lifestyle.
Using these insights, Chimeboard recommended 60 high-fit creators for Velotric's next campaign, prioritizing audience alignment and predicted performance.
The Results
Before Chimeboard
- 30+ campaigns with inconsistent results
- Audiences skewed to Beauty, Music & Lifestyle
- No visibility into why campaigns underperformed
After Chimeboard
- +20% CTR improvement across campaigns
- Audiences aligned to Action Sports & Outdoor Adventure
- Online marketing validated as scalable channel
Chimeboard helped us make data-driven decisions on creator partnerships. We're no longer blindly betting on the creators that we work with.
Products used
Audience Insights
Deep behavioral analysis revealing true purchase intent and brand affinity within creator audiences.
Creator Discovery
AI-powered search that surfaces creators ranked by audience-brand fit, not vanity metrics.
Campaign Simulation
Predict performance before spending - see estimated reach, engagement, and conversion rates.
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